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In response to that democratization nike shoes wholesale free shipping came one of the earliest nods toward shoes-as-fashion. In 1921, to set its version of the newly popular shoes apart from those of its competitors, one company recruited a basketball player— wholesale nike shoes outlet both to improve their shoe's design and then put his name on the final product. The company? The Converse Rubber Shoe Company wholesale nike shoes free shipping. The athlete? Chuck Taylor.
It wasn't until Nike came along, however, under the marketing leadership of Knight, that sneakers and fashion became nearly inextricably connected. The Nike Cortez, released in 1972, took advantage of twin cultural trends—conspicuous consumption and a renewed obsession with fitness (running, in particular)—to market the be-waffled sole Bill Bowerman had invented. The Cortez was released at the height of the 1972 Olympics—and Nike had shrewdly ensured that the athletes on the Olympic field were clad in the shoes. And the shoe's design, too, had moved away from athleticism alone wholesale nike shoes from china. Available in a variety of colors, and featuring, for the first time, the iconic "swoosh" logo, the shoes were meant, CNN notes, "for those who wished to stand out on the dance floor track as well as the running track."